Patient acquisition is paramount to building a successful private OB-GYN practice. While marketing can be great at getting clients into the door of a new OB-GYN Practice, you need to create a client-centric atmosphere to keep clients coming back and increase demand for your services. This atmosphere will include the seats you use in your practice, namely the chairs used for observations, like the electric gyno chair.
Besides finding the best electric gyno chair, you'll also need to consider the color scheme, decor, scent, layout, lighting, and music used in the practice. These aspects need to be warm and welcoming if your goal is to set up a successful private OB-GYN practice.
We'll dive into how you can build a successful private practice as a gynecologist, based on what the modern client needs and is looking for.
How to Design Your OB-GYN Practice for Function and Comfort
The only rule to design or redesign your OB-GYN private practice, your most important consideration should be the women visiting your practice.
Most women prefer an inviting atmosphere that makes them feel comfortable rather than one with a typical clinical feel.
To understand what changes you need to make, we've divided the process into the rooms you'll have in your practice — starting with the waiting area and ending with your office.
Waiting Area
Your clients' impressions and opinions of your practice begin when they enter the waiting room.
Clients are assessing whether or not they should stay and whether they'll feel at ease during the examination.
Here you should focus on colors — choosing relaxing shades that mimic your branding.
Lighting can be warm and comforting rather than the typical bright white lights.
Colors to Use in a Private Practice Waiting Room
Never use bright colors in a waiting room, as these are over-stimulating; instead, opt for pastels.
Pale Blue
A sky blue or pastel blue shade is one of the best colors to use in a waiting room; the color is calming. But besides being calming, it's also associated with cleanliness. You can use a darker blue to accent the pale blue to give the room balance and also to convey a sense of seriousness.
Pale Pink
Pastel pink is soothing. The color is associated with femininity, which is why it's a popular color scheme in OB-GYN practices. You can accent the feminine energy with a dark green or dark blue that will offset that energy and make the ideal balance.
Pale Green
As a color associated with nature, having a predominantly pale green waiting room with accents of deeper green shades can symbolize growth and strength.
Pale Yellow
Pale yellow is considered a vibrant color associated with energy, happiness, and optimism. It's a neutral color that can be used instead of white, pairing well with most accent colors.
Pale Orange/Peach
This uplifting color can do well in the waiting room of a private practice as it's a neutral, comforting tone. It works on both expecting moms as well as those struggling with infertility.
Examining Room
The most influential aspect of your practice that will leave a lasting impression on clients is the examining room. You can make this typical awkward and uncomfortable encounter more comfortable by investing in hospital surgical tables.
These hospital surgical tables should be easy to adjust and rely on electric prompts rather than manual mechanisms.
Furthermore, the chairs should be customizable.
With customizable chairs, you can better complement your branding — creating a cohesive feel to your private practice design.
Doctor's Office
Once the examination is over, women will be escorted into your office.
Rather than being colorful, the office should be focused on conveying professionalism and skill while being an inviting space.
Does the Medical Gynaecological Chair Matter As Much When Designing an OB-GYN Practice?
In short, yes.
It matters to clients, and therefore, it should matter to you.
The chair is where women in your office will spend the most significant part of their experience with your office.
Getting on a medical gynaecological chair can be daunting, especially for those who've had a negative experience at the OB-GYN or who have medical anxiety. You want to ease those anxieties by selecting the right chair.
The electric gyno chair you choose should:
· Match your color scheme, theming, and brand
· Be comfortable with appropriate padding and material
· Be wide enough to hold plus-sized and curvier women
· Have padded footrests
You can find customizable hospital surgical tables for your private practice at renowned manufacturer SONKLY.
The team at SONKLY has designed hospital surgical tables that combine medical needs with a spa feel to guarantee your OB-GYN practice is inviting.
These tables come in various shades and made from durable fabric to handle your needs as a practicing gynecologist.