What should a beauty salon have?
A beauty salon visit isn’t just to improve your aesthetic appeal or beauty; it also boosts your confidence.
So when a customer walks into the salon, they don’t just enquire about the services the salon offers but also take a quick glance at the salon space and the employees. This glance is enough for them to get an impression of the beauty salon, and if it sits right with them, they confirm the appointment. Thus, the interiors, the equipment, and every other element that brings the salon together should be spot on to ensure you get trusted, long-term clients.
So what’s the secret to retaining your clients and scaling up your beauty salon game? The first one is obviously the quality of the service and the skill of the stylists/employees, but what are the remaining elements?
If you are confused, here’s a short article on what a beauty salon should have so that the first-time customers smoothly transition to long-term ones and the existing ones keep choosing you over your competitors.
7 should-haves in a beauty salon
Below are some of the most important things a beauty salon should have. Of course, these aren’t the necessities that make up a beauty salon, but some of these premium additions improve the overall experience your salon has to offer your customers.
1.Some good beauty beds
If you plan to open a beauty salon, then beauty beds are a must-have—most of the services that a salon offers require good beauty beds.
Invest in some premium beauty beds. Many a time, the client has to spend quite some time on the bed to get their required services done. If the bed is stiff and not of great quality, it would indeed cause some kind of discomfort to your customers, which affects the overall impression the customer has of your salon.
When the beauty beds feel good and comfortable, the customer won’t have a problem spending ample time to get their services done. Further, they also feel that you value their comfort and provide great value for the money they pay.
A good beauty bed is soft to sit on and doesn’t bother the person even if they sit on it for a long time. It's spongier but firm at the same time and would probably be made of either vinyl or plastic.
In short, you can say, providing good beauty beds for your customers is a way of improving the customer experience and urging them to come back again.
2.Comfortable and ergonomic massage beds
If you plan to provide a luxurious experience to your customers at your beauty salon and spa, then investing in some good electric massage chairs would be a great idea. These chairs are the best when it comes to making your customers’ experience a bit more enjoyable and easy.
The electric massage beds can easily be changed from a consulting beauty chair to a full-fledged automatic massage bed. Further, you would be able to adjust the height, elevation, and hand rests without giving the customers a hard time.
Most electric massage beds come with automatic rollers so that when the customer uses them, the rollers work at the pivotal pressure points, providing a memorable experience.
3.Latest styling tools
If your beauty salon is modern and embraces technology, it should definitely have many styling tools. This lets the stylist shape your hail the way you want.
Use the latest styling tools to provide the required services. This improves the salon’s overall experience and urges the customers to come back for more.
Using the latest and good styling tools is also a sign of cleanliness. Use well-cleaned and sterilized equipment. Always keep the tools clean and tidy and send the styling tools to the cleaning station if they have been used for one customer.
4.Some good and trusted beauty products
When setting up a saloon, one should also focus on the beauty products used for the services. To provide the best experience, invest in some good, trusted brands with which you are quite familiar.
For example, if you are going to hair wash a customer, go for a shampoo and conditioner that is meant for the hair texture of the customer. The products should address the hair concerns, should be absorbed by the follicles really well, and not cause you a hard time removing it from the hair strands.
No matter what service you plan to provide, do a great deal of research, figure out the top brands, and then purchase your products. This gives you an outline of what to expect from the beauty products and how much to invest in them so that you provide only the best to your customers.
Also, be aware of the allergy information of the products used and specifically ask the customers if they are allergic to any of the products you use. Being transparent about this is a great way to build trust between the expert and the customer.
5.Quality beauty trolleys
It gets really hard to move around the salon to get the required things when the expert is really busy providing the customer with the services they sought. It would create quite a mess and also cause a great deal of discomfort for the customer. At times like this, investing in a good beauty trolley would help.
Before starting a particular treatment or service, the stylists can fill the trolley with the required products and tools. The trolleys can be easily pulled around, giving the experts freedom of movement while doing their work. Further, it also speeds up their job as they don't want to move here and there to obtain the required items.
The beauty trolleys have storage space in them as well. So you can store several items without making them look clumsy and congested. You can arrange it prior to the appointment in the storage compartments and be all set for the customer.
6.Some shampoo bowls and hair processors
Shampoo bowls are necessary if you plan to provide hair styling and care services. Therefore, roping in some good shampoo bowls is super important. Unfortunately, you might come across a number of cheap and uncomfortable ones. These shampoo bowls make your customers' time at the beauty salon harder. In addition, if the shampoo bowl is oddly shaped, it can pain the customer’s neck and make hair wash time miserable.
The same goes for hair processors and hair steamers. Invest in some good models that have temperature control settings and timer controls. Hair steamers and processors greatly improve the effectiveness of hair masks and other hair treatments. Thus, you need to set the right temperature so that the hair doesn’t get affected by the heat or the moisture.
7.A comfortable waiting area and hospitable reception desk
A welcoming beauty salon would always have good seating space for companions. The customers often come with a plus one, who in most cases are potential customers. So what’s the way to convert them? Make them fall in love with the services you provide.
If ample space is available in the saloon, set up a nice and cozy waiting area. It need not be luxurious but should be neat and clean. Plus, having a welcoming reception desk also helps. The front desk is the first thing customers notice when they enter the saloon.
If the customer is tended immediately and gets the answers to their queries, they are happy. Of course, there need not always be someone at the reception, but the whole concept of having one and welcoming the customers helps a lot. Further, having a reception system enables you to manage the calls and keep a tally of the bookings made for the day.
It might seem like a small element, but it really helps in improving the overall experience the beauty salon offers the customers.
It's not always a necessity to invest in a large number of items. If you are a small salon, just make sure your customer enjoys their salon visit. Nowadays, salon visits are like a me-time, and customers look forward to having a good time when they get their required services done.
When you have the correct equipment, your experts/stylists will feel confident and much more efficient. This efficiency and exuberant nature of the employees is projected in their work, which is crucial in bringing a smile to the customers’ faces and urging them to come back for more.